Andrew Longo
Digital Creative / UX
Digital creative & UX professional with 30 years of experience shaping digital identities, driving UX strategy, and elevating customer experiences for leading fashion, e-commerce and retail brands. Expert in blending brand storytelling with user-centered design to create intuitive, on-brand, and high-converting digital journeys. Proven leader in guiding creative teams, directing photo & video shoots, and aligning visual direction with both customer behavior and business goals. Adept at translating fashion trends and consumer insights into immersive experiences across every screen and channel.
Clients include:
Catalyst Brands
Head of UX
October 2019 – Present
• Define and implement the overall User Experience for a portfolio of products, ensuring consistency across web, mobile, and other platforms.
• Shape the design direction to align with business goals, customer needs, and industry trends.
• Collaborate closely with product managers, engineers, and stakeholders to prioritize features, set design goals, and deliver high-impact user experiences. Lead design sprints and workshops to drive alignment and innovation.
• Spearhead the development and upkeep of a comprehensive design system, promoting consistency and scalability across all digital touchpoints while improving workflow efficiency and cross-team collaboration.
• Manage and mentor a team of UX/UI designers, fostering a culture of creativity, innovation, and continuous learning. Conduct regular design reviews and one-on-ones to support professional development.
• Oversee the design process from concept to final implementation, ensuring pixel-perfect execution and intuitive user interfaces. Work closely with development teams to ensure seamless integration and delivery.
• Partner with product and analytics teams to measure user satisfaction and behavior, using data-driven insights to iterate on designs and optimize performance. Regularly present findings and design progress to senior leadership.
Macy’s
Creative Director, Digital Design
October 2014 – October 2019
• Spearheaded the visual evolution of Macy’s digital presence, leading the design team in creating mobile-first, fashion-forward campaigns and seasonal site experiences.
• Defined the creative vision across all digital touchpoints—homepage, emails, brand shops, banners, and sitelets—ensuring brand consistency and performance alignment.
• Concepted and art directed on-brand photo and video shoots for editorial, product, and seasonal storytelling; managed casting, stylists, set design, and retouching.
• Collaborated with senior leadership to present campaign narratives, creative strategy, and functionality across platforms.
• Partnered with project managers to streamline workflows and optimize team performance across high-volume deliverables.
The Children’s Place
Creative Director, Digital
July 2010 – October 2014
• Directed creative for all email and digital marketing efforts, managing a high-frequency promotional calendar and multilingual campaigns for U.S., Canada, and outlet divisions.
• Produced seasonal campaign videos and integrated branded storytelling across web, social, and in-store screens.
• Concepted interactive digital shops and feature pages, enhancing product presentation and customer engagement.
• Led full digital rebrand and site redesign, transforming childrensplace.com into a mobile-responsive, fashion-focused platform aligned with evolving customer expectations.
• Presented creative direction to C-level executives, aligning brand storytelling with merchandising and promotional strategy.
Brooks Brothers
Creative Director, Ecommerce
December 2002 – July 2010
• Defined digital creative for Brooks Brothers and the Black Fleece collection, balancing heritage branding with modern digital storytelling.
• Oversaw e-commerce visual merchandising, email design, and content strategy across seasonal campaigns and new product launches.
• Directed upscale photography and video productions to reinforce luxury brand standards; managed budgets and vendor relationships.
• Championed mobile innovation, developing early mobile web and app experiences for fashion-forward, multi-platform customer engagement.
• Collaborated cross-functionally with print, marketing, and in-store teams to ensure seamless brand execution across channels.